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itrezzo for Media, News and Entertainment

In news, entertainment and other media enterprises there are often moments when a macro event takes place, and communication becomes urgent. The players must reach one another, their teams, and their information sources, during that “golden hour” after a breaking event.

These are minutes when the status of employee contacts, and contact details for key outsiders, becomes vital. Are the smart phone contact directories synced to the GAL (global address list) or a trusted contact management database? Is the global address list itself synced to the latest employee contact information? A massive natural disaster is not the time to discover that the new cell phone numbers of reporters in the locale are not available in the smart phones of editors and producers.

In entertainment, if the second coming of Elvis does occur, or an unknown wins the Oscar, it becomes urgent to reach archivists, copyright holders, agents, and others involved in delivering the content that will be in demand as a result.   With the tight deadlines of day-to-day production schedules, keeping contacts current is essential for productivity.

  • The itrezzo Unified Contact Manager platform ensures complete and current contact information that saves valuable minutes and supports an efficient response to events that require coordinated efforts.
  • Its core application itrezzoAgent EPS can sync the global address list and employee smart phones with the latest employee (and customer) contact data.
  • The itrezzo Self Service Update application procures the latest, most accurate contact details from the most reliable source available.
  • The itrezzo InterOrg Connector makes it easy for news staff to keep track of sources in other organizations who may be called on for statements, opinion, or copyright permissions.

Under everyday circumstances, the productivity and time savings delivered for news and media companies by itrezzo solutions produces an ROI of 300% to 400% per year, or higher. It takes just one news story, or an event that changes demand for TV content, to send that return on investment significantly greater.